Linkedin is the world's biggest professional social network site. Every 3rd professional in the world is actively using LinkedIn. This is not it LinkedIn bloggers have 50% of traffic to B2B Blogs is driven by Linkedin. To be on LinkedIn, B2B marketers can find their next business partner, introduce their company to potential customers, and attract star talent to join their companies as employees. LinkedIn is among the best network to generate leads. On top of this, traditional techniques such as mentioning interesting content do not help drive traffic from relevant sources. Undoubtedly, LinkedIn offers a personal approach of identifying potential leads to engaging and turning them into customers. Most business owners and sales professionals promote the industry best practices tips and useful content for their prospects on Linkedin. Consequently, this provides a kick start to a discussion ultimately leading to sales.
