Difference Between SEO and SEM?
Both SEO and SEM should be essential parts of your online marketing strategy in an online marketing platform. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while SEM is a highly cost-effective way to drive conversions at the bottom of the funnel. In marketing, both processes aim to increase visibility in search engines. SEO is about optimizing your website to get higher rankings in the organic search results, while SEM goes beyond SEO. It involves other methods that can get you to search engine traffic, like PPC advertising. Organic SEO strategy If we talk about Organic Seo, the Organic SEO strategy is a part of online marketing which includes keyword research and link building that help your website rank at the top of organic, unpaid search engine results pages.
